As the fourth quarter of 2021 approaches and Nigerians both at home and abroad count down to the year’s end, Three Crowns milk, the country’s leading low cholesterol milk brand from the stable of FrieslandCampina WAMCO Nigeria PLC, is poised to get both its consumers and other Nigerians, especially mothers and families, to end the year and enter the new year physically fit.
The legendary company has launched its “Fitness Challenge” health and fitness campaign, which will run through the end of 2021. The campaign will undoubtedly provide Nigerians with an entertaining end-of-year season.
The Fitness Challenge Campaign, it should be remembered, is a platform created to assist mothers stay fit and emphasize the significance of living a healthy lifestyle through nutrition and exercise.
As is customary, participants were divided into three fitness levels: “Newbie (Beginners level), Wannabe (Standard level), and Pro (Advanced level),” with customers choosing their favorite level.
Daily exercise videos suited for the different levels indicated above are disseminated throughout the brand’s digital platforms during the campaign, and consumers are urged to reproduce and share them with the brand. BTL (Below The Line) cardio dance sessions are held offline every Saturday at various places.
Because this is a digital-driven program, professional fitness instructors will provide direct instruction for 30 days on WhatsApp and Telegram. It consists of 30 days of daily interesting training routines broadcast on the brand’s social media pages (#fitnesschallenge on Instagram, #TC30DaysFitnessChallenge on Facebook, and #TC30DaysFitnessChallenge on Twitter).
Mrs. Omolara Banjoko, Three Crowns’ Marketing Manager, said of the campaign, “Three Crowns understands the crucial role of mothers in families and society, which is why Three Crowns has made mother care a major focus as the brand recognizes them as the “Heart of the Home.”
“In caring for the mothers, we ultimately care for everyone in society,” she says. So many mothers have joined the campaign with their children, spouses, and friends. This will undoubtedly set them on the path to a healthy way of life.
She went on to say that during the activity, customers will be encouraged to work out using whatever domestic items they have on hand, such as buckets, kegs, food trays, water dispenser plastic bottles, or conduct easy exercises that do not require expert supervision.
Surprisingly, the campaign has been a major success, as evidenced by testimonies from former and current participants, as well as the general public.
Many Nigerians, particularly women, are praising Three Crowns and its executives for their intelligent and constructive idea.
Mosunmola, a previous winner, said she only discovered the campaign announcement when trying to reactivate her Instagram handle. “I didn’t even join the fitness challenge to win,” she says. I just wanted to go back into my rhythm, and look where that took me!”
“The Fitness Challenge will always be a welcome idea,” Elizabeth, who has also participated in the challenge, said, adding that she was able to stay active and healthy using the fitness challenge platform. “I lost 5.43kg during the term; I ended up fitter than when I began, with my face glowing and my health improving; and I now have more control over my meals, all thanks to Three Crowns and its fitness challenge,” she said.
“The Three Crowns Fitness Challenge is a very exciting programme and an eye-opening initiative from the brand that has endeared itself to all Nigerians, especially women and entire families as it draws attention to the benefits of incorporating fitness and healthy eating habits to our lifestyles; I have personally benefited from it,” Ngozi Nwankwo, a consumer who has consistently followed the challenge on the brand’s social media handles in the Festac Town area of Lagos, said.
FrieslandCampina WAMCO Nigeria PLC is Nigeria’s leading dairy firm and an affiliate of Royal FrieslandCampina in the Netherlands, one of the world’s largest dairy cooperatives. Three Crowns milk is the company’s second major brand.